The Power of Negative Keywords in Google Ads: Save Budget and Boost Relevance
In the world of Google Ads, targeting the right audience while avoiding irrelevant clicks is essential for maximizing ad spend and increasing return on investment (ROI). That’s where negative keywords come in. This tool helps prevent ads from appearing in unrelated searches, allowing advertisers to maintain control over who sees their ads and ensure that only the most relevant audiences are reached. Whether you’re an eCommerce business, a service provider, or a local business, negative keywords are important to make your ad campaigns more efficient and effective.
In this post, we’ll break down what negative keywords are, introduce the concept of negative keyword farming, and explain how to identify, add, and strategically use them for better results.
The Problem With Broad Match keywords in Google Ads
Broad match can be powerful for reaching a wide audience and getting a lot of traffic, but they’re not always ideal to fully rely on for every business—especially smaller, niche companies can run into issues. Learn why
Local SEO: What it is and Why it’s Important
It all begins Being visible online for physical stores has become more and more important. Nowadays, it's standard to look up at a hairdresser, bike shop, restaurant or other, before heading out. Ensuring your business is found by customers before they’re nearby, has become a key part of growing your physical store. Local SEO is a Search Engine Optimization strategy that helps businesses become more visible to people searching for services within a specific geographic area. For instance, when someone searches for "hairdresser" they expect results relevant to their immediate location—not a random city across the globe. This localised visibility can be the difference between new potential customers seeing your business or not. So, how does local SEO work, and how can it help your business thrive in the local marketplace?
Your Unclaimed Google My Business Page Could Be Costing You Customers
Your Unclaimed Google My Business Page Could Be Hurting Your Business
In today’s digital landscape, claiming your Google My Business (GMB) page is crucial for any local business. This free tool connects you directly with customers by displaying your business on Google Search and Maps. Failing to claim your profile could mean losing out on local traffic, missed opportunities for reviews, and limited visibility.
Why You Should Claim It Now:
Improve Local SEO
Boost Customer Trust through Reviews
Increase Engagement with Offers & Updates
Don’t miss out on valuable customers! Start claiming your GMB page today.