Google Search Ad: The Basics
Creating a successful Google Search Ad can be a powerful tool in the quest of reaching your target audience cost effectively. This guide will outline the key components of setting up a standard Google Search Ad, emphasising Responsive Search Ads (RSAs), the process of keyword selection, and the critical role of negative keywords in optimising your campaigns.
Digital Advertising Analytics: Basics
For many small businesses, the world of digital advertising can feel overwhelming, especially if you're just starting out. The good news is that analysing and understanding data from your ads and website has become a lot easier over the years. Platforms like Meta, Google and Tiktok, all aim at aggregating and simplifying the data for you and provide it in simple to understand form. Learning the foundational parts of interpreting data from your website and ads, help you make informed adjustments to your website and ads, with the highest chance of success.
Here’s a straightforward approach to using analytics effectively, even if you’re just starting out.
A High Quality Website Is Your Foundation Online
Running ads are a key part of business growth, whether it be eCommerce or physical stores generating leads online, but successful ad campaigns rely on more than just great targeting or ad creative. The true powerhouse behind effective advertising is a strong, well-designed website that is optimised to engage visitors and make them convert. Let’s dive into why focusing on your website’s foundation—things like sales funnels, messaging, design, and internal link building— creates the foundation for ad performance and driving consistent results.
The Power of Negative Keywords in Google Ads: Save Budget and Boost Relevance
In the world of Google Ads, targeting the right audience while avoiding irrelevant clicks is essential for maximizing ad spend and increasing return on investment (ROI). That’s where negative keywords come in. This tool helps prevent ads from appearing in unrelated searches, allowing advertisers to maintain control over who sees their ads and ensure that only the most relevant audiences are reached. Whether you’re an eCommerce business, a service provider, or a local business, negative keywords are important to make your ad campaigns more efficient and effective.
In this post, we’ll break down what negative keywords are, introduce the concept of negative keyword farming, and explain how to identify, add, and strategically use them for better results.
The Problem With Broad Match keywords in Google Ads
Broad match can be powerful for reaching a wide audience and getting a lot of traffic, but they’re not always ideal to fully rely on for every business—especially smaller, niche companies can run into issues. Learn why
Local SEO: What it is and Why it’s Important
It all begins Being visible online for physical stores has become more and more important. Nowadays, it's standard to look up at a hairdresser, bike shop, restaurant or other, before heading out. Ensuring your business is found by customers before they’re nearby, has become a key part of growing your physical store. Local SEO is a Search Engine Optimization strategy that helps businesses become more visible to people searching for services within a specific geographic area. For instance, when someone searches for "hairdresser" they expect results relevant to their immediate location—not a random city across the globe. This localised visibility can be the difference between new potential customers seeing your business or not. So, how does local SEO work, and how can it help your business thrive in the local marketplace?
Attract and Retain Local Customers: Effective Facebook Lead Ad and Giveaway Tactic
Integrating giveaways with Facebook Lead Ads can quickly boost engagement and improve ad performance by driving likes, comments, and shares, which in turn increases ad relevance and reduces cost. This strategy helps building trus, brand awareness, generate leads, and is a perfect starting campaign on a new Meta ads account.
Your Unclaimed Google My Business Page Could Be Costing You Customers
Your Unclaimed Google My Business Page Could Be Hurting Your Business
In today’s digital landscape, claiming your Google My Business (GMB) page is crucial for any local business. This free tool connects you directly with customers by displaying your business on Google Search and Maps. Failing to claim your profile could mean losing out on local traffic, missed opportunities for reviews, and limited visibility.
Why You Should Claim It Now:
Improve Local SEO
Boost Customer Trust through Reviews
Increase Engagement with Offers & Updates
Don’t miss out on valuable customers! Start claiming your GMB page today.