Digital Advertising Analytics: Basics
For many small businesses, the world of digital advertising can feel overwhelming, especially if you're just starting out. The good news is that analysing and understanding data from your ads and website has become a lot easier over the years. Platforms like Meta, Google and Tiktok, all aim at aggregating and simplifying the data for you and provide it in simple to understand form. Learning the foundational parts of interpreting data from your website and ads, help you make informed adjustments to your website and ads, with the highest chance of success.
Here’s a straightforward approach to using analytics effectively, even if you’re just starting out.
Local SEO: What it is and Why it’s Important
It all begins Being visible online for physical stores has become more and more important. Nowadays, it's standard to look up at a hairdresser, bike shop, restaurant or other, before heading out. Ensuring your business is found by customers before they’re nearby, has become a key part of growing your physical store. Local SEO is a Search Engine Optimization strategy that helps businesses become more visible to people searching for services within a specific geographic area. For instance, when someone searches for "hairdresser" they expect results relevant to their immediate location—not a random city across the globe. This localised visibility can be the difference between new potential customers seeing your business or not. So, how does local SEO work, and how can it help your business thrive in the local marketplace?