In the world of Google Ads, targeting the right audience while avoiding irrelevant clicks is essential for maximizing ad spend and increasing return on investment (ROI). That’s where negative keywords come in. This tool helps prevent ads from appearing in unrelated searches, allowing advertisers to maintain control over who sees their ads and ensure that only the most relevant audiences are reached. Whether you’re an eCommerce business, a service provider, or a local business, negative keywords are important to make your ad campaigns more efficient and effective.

In this post, we’ll break down what negative keywords are, introduce the concept of negative keyword farming, and explain how to identify, add, and strategically use them for better results.