It all begins Being visible online for physical stores has become more and more important. Nowadays, it's standard to look up at a hairdresser, bike shop, restaurant or other, before heading out. Ensuring your business is found by customers before they’re nearby, has become a key part of growing your physical store. Local SEO is a Search Engine Optimization strategy that helps businesses become more visible to people searching for services within a specific geographic area. For instance, when someone searches for "hairdresser" they expect results relevant to their immediate location—not a random city across the globe. This localised visibility can be the difference between new potential customers seeing your business or not. So, how does local SEO work, and how can it help your business thrive in the local marketplace?