1. Introduction

This Privacy Policy outlines how SED Markethink ("we", "us", "our") collects, uses, and protects your personal data when you interact with our website or any services provided by us.

By using our website or services, you confirm that you are over the age of 13 and agree to the practices described in this Privacy Policy.

If you have any questions or concerns about your data or this policy, please contact us at sean_duddy@sedmarkethink.com.

2. What Data We Collect

We may collect and process the following categories of personal data:

• Identity Data: Name, username, date of birth, and gender.

• Contact Data: Email address, phone number, billing/delivery address.

• Financial Data: Payment card or bank details (for transactions).

• Transaction Data: Purchase and payment history.

• Technical Data: IP address, browser type/version, device information, and usage patterns.

• Profile Data: Account logins, preferences, purchase history, and survey responses.

• Usage Data: How you interact with our website and services.

• Marketing & Communication Data: Your preferences in receiving communications from us or third parties.

We may also process aggregated data for analytical purposes, which does not identify you personally.

Sensitive Data
We do not collect sensitive personal data (e.g., health, religion, race, sexual orientation, or political beliefs).

3. How We Collect Your Data

We gather personal data through:

• Direct interactions: When you fill in forms, contact us, make a purchase, enter a giveaway, or subscribe to updates.

• Automated technologies: Cookies, server logs, and similar tools.

• Third parties: Including analytics providers (e.g., Google, Facebook), payment processors (e.g., PayPal), and publicly available sources (e.g., Companies House).

4. How We Use Your Data

We use your personal data for the following purposes:

PurposeLegal BasisTo create and manage your accountContractual necessityTo process transactions and paymentsContractual necessity and legitimate interestTo deliver products/services and provide customer supportContractual necessityTo send updates and marketingConsent or legitimate interestTo improve our website, services, and user experienceLegitimate interestTo detect and prevent fraud or security issuesLegal obligation or legitimate interest

Marketing
You will receive marketing communications if you opted in or purchased from us in the past. You may unsubscribe at any time by clicking the link in our emails or by contacting us directly.

We never sell your personal data. We will not share your information with third parties for marketing purposes unless you explicitly consent.

Change of Purpose
We will only use your data for the original purposes unless we reasonably determine it’s necessary for a similar or compatible reason. If needed for a new purpose, we’ll notify you.

5. Disclosure of Your Data

We may share your data with:

• IT service providers and hosting platforms.

• Legal, tax, or accounting professionals.

• Regulators or government bodies if required by law.

All third parties are obligated to respect your data and process it according to legal standards and our instructions.

6. International Transfers

Some of our service providers operate outside the EEA. When transferring data internationally, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the EU Commission.

• Standard contractual clauses (SCCs).

• Data Privacy Frameworks (e.g., EU-US Privacy Shield equivalents).

Contact us at sean_duddy@sedmarkethink.com if you’d like more information about data transfer protections.

7. Data Security

We use appropriate security measures to protect your personal data from unauthorized access, alteration, or disclosure. Only authorized personnel have access to this data, and they are bound by confidentiality.

We also have processes in place to detect, report, and resolve any data breaches.

8. Data Retention

We retain your personal data only for as long as necessary for the purposes stated above, including legal, tax, or reporting obligations.

For example, basic transaction and contact data may be retained for up to six years to comply with financial regulations.

You may request deletion or anonymization of your data at any time (see Section 9).

9. Your Rights

Under data protection laws, you have the right to:

• Access your personal data.

• Correct inaccurate or incomplete data.

• Request erasure ("right to be forgotten").

• Restrict or object to processing.

• Request data portability.

• Withdraw consent at any time.

To exercise these rights, email sean_duddy@sedmarkethink.com. We will respond within 30 days unless the request is complex.

You also have the right to lodge a complaint with your data protection authority. However, we’d appreciate the chance to resolve it directly with you first.

10. Third-Party Links

Our website may contain links to third-party sites or services. We are not responsible for their privacy practices. Please review their privacy policies before submitting any personal data.

11. Cookies

What Are Cookies?
Cookies are small text files stored on your device that track and store data about your visit.

How We Use Cookies
We use cookies to:

• Understand how visitors use our site

• Improve user experience

• Run marketing and analytics (e.g., Google Analytics, Facebook Pixel)

Types of Cookies:

• Strictly necessary: Essential for core functions.

• Performance: Help us improve the website.

• Functionality: Enable personalization.

• Advertising: Used for targeted marketing.

Managing Cookies
You can block or delete cookies through your browser settings. Be aware that disabling cookies may affect website functionality.

For full details, see our [Cookie Policy].