Digital Advertising Analytics: Basics

For many small businesses, the world of digital advertising can feel overwhelming, especially if you're just starting out. The good news is that analysing and understanding data from your ads and website has become a lot easier over the years. Platforms like Meta, Google and Tiktok, all aim at aggregating and simplifying the data for you and provide it in simple to understand form. Learning the foundational parts of interpreting data from your website and ads, help you make informed adjustments to your website and ads, with the highest chance of success.

Here’s a straightforward approach to using analytics effectively, even if you’re just starting out.