A High Quality Website Is Your Foundation Online

Running ads are a key part of business growth, whether it be eCommerce or physical stores generating leads online, but successful ad campaigns rely on more than just great targeting or ad creative. The true powerhouse behind effective advertising is a strong, well-designed website that is optimised to engage visitors and make them convert. Let’s dive into why focusing on your website’s foundation—things like sales funnels, messaging, design, and internal link building— creates the foundation for ad performance and driving consistent results.