Unlocking the Hidden Gold in Your Sales Calls: Secret Weapon to Improve Ads and Copy

Unlocking the Hidden Gold in Your Sales Calls

Secret Weapon to Improve Ads and Copy

Value and leverage over your competitors just waiting to be used

Every week, companies spend thousands on ads, creative brainstorming sessions, and copywriting—yet overlook the most valuable marketing asset they already own:

The raw, unfiltered voice of their customers.

Your sales calls and appointment-setting conversations are a goldmine of insights about:

• Pain points

• Objections

• Value drivers

• Buying language

But most businesses let these recordings sit in cloud storage, collecting dust.

The Process to Extract Hidden Insights

Here’s how you can systematically unlock this goldmine, learn about your customers and utilize that knowledge to hyper personalize your ad creatives, copy, headlines and everything else you put in front of your potential customers.

Let's take a look.

Gather All Call Recordings

Start by collecting every call file you have:

• Sales calls

• Appointment-setting follow-ups

• Customer service interactions

Transcribe Using AI and Consolidate Transcripts

Use tools like:

• OpenAI Whisper

• Otter.ai

• Sonix.ai

These services can transcribe hours of audio in minutes, creating searchable text.

Combine all transcripts into a master document or spreadsheet, at this point it's still chaotic and would take weeks for a person to go through everything and near impossible to extract the key elements from it all. This is a key reason why this possibility wasnt a thing untill the advent of LLMs like ChatGPT or Gemini.

This also means not a lot of businesses are doing this yet, giving you a chance to come out ahead before the market catches onto this strategy.

Feed into a Large Language Model (LLM)

Prompt the AI to extract:

• The most common pain points.

• Recurring objections.

• Exact words customers use when describing their problems.

• Emotional triggers.

• Etc.

Example Prompt:

“From this dataset, extract the top 10 pain points, the top 10 objections, and examples of how prospects describe their ideal outcome.”

Distill the Takeaways into Messaging Assets

Use the output to create:

• Headlines that mirror customer language.

• Ad copy that speaks to specific frustrations.

• Email sequences that feel personal and relevant.

• Landing page sections that preempt objections.

Use Cases That Drive Real ROI

Here’s how this process directly impacts results:

Headline:
“Tired of contractors that makes you feeli like an inconvenience just for asking for an update.”

Ad Copy:
“Most contractors disappear the minute you pay the deposit. We built our process to do the exact opposite.”

Email Subject Line:
“No more radio silence when you need answers. We pride ourselves in unmatched availability and customer service”

Do this that do this will be able to skip a lot of the guess work, reduce split testing cost, get to winning ad creatives faster and most importantly be able to change direction faster than your competitors
Why? Because you’re not guessing—you’re echoing the customer’s voice back to them.

[INSERT IMAGE: Before/After ad creative examples, showing generic copy vs. transcript-inspired copy.]

Why Most Businesses Never Implement This

• It feels tedious.

• They don’t know where to start.

• They underestimate how much it can improve conversions.

In reality, this is some of the highest-ROI work you can do, especially if you’re already investing in paid ads.

This service is just an element of the service I provide home improvement professionals-

Curious how this process fits into a bigger strategy to grow your business?

Book Your Free Growth Consultation

Let’s explore how personalized messaging, full-funnel automation, and high-converting creative can work together to bring you more qualified leads—and less stress.